You may not anticipate the affect [sic] of knowing some types of genetic information. As part of this process, you will have access to genetic information that may lead to an emotional response or trouble you. For instance, your [sic] may learn some unanticipated information about yourself or a family member. This may have social, legal, or economic implications that you cannot anticipate at this time. Although we will give you the opportunity to review all of your genetic information, you will also be able to chose [sic] to not review certain genetic information until you are ready. We will also offer genetic counseling services that can help you better understand the implications of the genetic information.
We all knew this day was coming. Typing 500,000 markers is cheaper than a good meal in some places.
But what’s the business model here? Is free genotyping enough to cannibalize market share from the Big Three? What happens to “customer” 10,001?
Is there really a free lunch?